Opera has announced the company's web browser will include a built-in ad blocker to help speed up the web and prevent users of the web browser from being harassed by rogue and disruptive adverts. The latest developer version of the browser, released today, will have this feature available for activation and is boasted to decrease load times of web pages by up to 90%.
What makes this an interesting move by Opera – aside from the inclusion of an ad blocker being the first of all major browsers – is how adverts are blocked at engine-level, something extensions and plug-ins are unable to achieve and increases the effectiveness of the feature itself.
There's also a neat benchmark tool available for website owners so they can see just how much time adverts and tracking scripts affect the load times of web pages. Unfortunately for companies and site owners, adverts remain a major source of income and helps keep the Internet alive.
Source: Windows Central