It seems that seldom does a month pass without the big social networks Facebook and Twitter crossing another threshold.
This time, it's the turn of the micro-blogging platform Twitter, which has just announced that it has surpassed the 200 million tweets per day threshold.
The site's growth has been explosive. Two years ago, Twitter users were sending 10 million tweets per day; six months later that figure had already grown to 50 million tweets. Interest in the site continues to grow across all quarters, with both business and personal users signing up to share their thoughts.
Businesses, in particular, are now starting to learn the potential benefits from a strong Twitter presence. By interacting with customers, suppliers, and peers, businesses are better able to tackle any brand issues they may have, either perceived or for real.
The collaborative, interactive nature of Twitter sits well with the average social customer, and so it is hardly surprising that the platform is now starting to take off in a host of different directions.
To establish some fun ways to demonstrate the scale of that 200 million threshold, Twitter published some calculations around what those numbers mean.
Assuming that 1 tweet comprises 25 words on average and that it would require 24,500 tweets to produce War and Peace, the site has calculated that Twitter users tweet enough words to publish 8,163 copies of the famous novel every day.
What does this mean for the future of Twitter? Every second, 2,400 tweets are processed through Twitter's servers – 1.4 billion tweets per week. That's a significant level of traffic and requires enormous capacity.
Over time, Twitter may need to revisit its infrastructure capability in order to maintain reliability and continuity of service. Twitter has not really started to monetize its content as yet, but it also seems likely that this is an area that will come under increasing scrutiny.
There's also the risk that the Twitter bubble will soon burst. Facebook membership in North America recently decreased for the first time, indicating that the Facebook population is now at saturation and Twitter may also follow suit.
Market analysts are also constantly on the look-out for the 'next big thing'. Social audiences don't get tired of social media, but they do like to try out new concepts, which may mean that a new record-breaker soon starts to hit the headlines.
For business and personal users, however, the news for now is good. Twitter remains a vibrant, popular and effective channel for social and commercial use, and that doesn't look set to change just yet.