Call of Duty publisher Activision Blizzard has acquired King, the developer behind the popular mobile game Candy Crush Saga, for $5.9 billion. Proclaiming itself as "a new global leader in mobile gaming", King boasts of over half a billion players in 196 countries.
Besides Call of Duty, Activision Blizzard is also the publisher behind a variety of notable franchises such as World of Warcraft, Hearthstone, Starcraft, Diablo, Guitar Heroes, Skylanders and Destiny. By acquiring King, the company hopes to position itself favorably on the mobile front as well, establishing itself as a global leader across console, mobile and PC platforms.
King's game portfolio includes Candy Crush Saga and Candy Crush Soda Saga, which are two of the top five highest-grossing mobile games in the U.S. However, given that the consumer spending on the former dropped 13% year-on-year, many speculate that the time of King is over, similar to what happened to Angry Birds developer, Rovio.