
Google wants to make its six-week-old mobile payments service sticky, but to do so it has to find ways to incentivise users back into the app time and again, rather than using a competing offering — or simply reverting to more traditional methods such as credit card or cash.
Android Pay, launched in early September in the U.S. to take on Apple Pay, will soon include new loyalty programs for brands like Coca-Cola. That’s according to comments made by Google’s SVP of ads and commerce, Sridhar Ramaswamy, at the Money20/20 event in Las Vegas on Monday (via Re/code).
Read more: Google is bringing loyalty points to Android Pay, starting with Coca-Cola vending machines