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Facebook acquired Parse at $85 million in a stock and cash transaction to boost it's mobile platiform that it has just launched. Parse is a popular suite of tools for mobile and web app developers.
This gives Facebook developers a framework that will let them more tightly integrate their apps with the Facebook platform. It will also let them create an app that works the same on other mobile platforms as it does on Facebook.

 

By making Parse part of Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices," wrote Purdy. "Parse makes this possible by allowing developers to work with native objects that provide backend services for data storage, notifications, user management, and more. This removes the need to manage servers and a complex infrastructure, so you can simply focus on building great user experiences."

For its part, Parse was reportedly being wooed by many suitors. It chose Facebook, according to Parse CEO Ilya Sukhar, because the two companies and their missions are a good fit

"Combining forces with a partner like Facebook makes a lot of sense," wrote Sukhar in a blog post. "In a short amount of time, we've built up a core technology and a great community of developers. Bringing that to Facebook allows us to work with their incredible talent and resources to build the ideal platform for developers.

 

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